TIPS ON HOW TO CANVASS
If you’ve never done it before, canvassing for Green Energy Program may feel daunting. It doesn’t have to. Here are our best canvassing tips to help you knock like a pro on day one:
- MAKE IT PERSONAL. Donators won’t remember an exact talking point, but they will remember a personal story from their neighbor. The data shows that conversations are more effective when both people share their personal experiences, the conversation is a dialogue rather than a monologue, and when voters can see a clear connection between the canvasser and the candidate. The quality of the conversation matters more than anything when you’re on the doors.
- IT’S NOT ONLY WHAT YOU SAY. 90% of communication is non-verbal. Smile when a voter answers the door. Take a couple of steps back from the door after you knock to allow the voter to open the door and talk. Try to hand the voter your campaign literature even if they don’t open the door at first. Not every person will be the friendliest– don’t take it personally! Instead, focus on the positive doors and impact you’re making with each conversation.
- USE THE SCRIPT. It’s imperative that we all stay on message when representing Green Energy. We don’t want to convey incorrect information or engage in unproductive discourse. The script, which will change each time, will walk you through all the info you need to successfully engage. Beyond that, don’t be afraid to say “I don’t know” and direct them towards www.greenenergyprogram.com.
- TRACK EVERYTHING. The data you’ll gather from your conversations on the doors will bring is invaluable for the campaign, so we have to make sure it’s thorough and accurate. Remember to always fill out the survey questions as you move through the script. You should also ensure their contact information is up to date as well. The notes section is also great for conveying any additional information from your conversations to the campaign.
FREQUENTLY ASKED QUESTIONS
Why are we canvassing? Over 20 years of research shows that meaningful person-to-person conversation with people is the most effective way to turn people out to commit to an offer. Canvassing is the best way to accurately identify people who will support a healthy local environment. The people we identify on the doors today will be the donations that support our movement.
What if the voter asks me a question I don’t know the answer to? That’s a-okay! We has a LOT of plans, and we don’t expect you to be an expert. You should always be honest if you don’t know the answer to something. Let them know that you’re a volunteer and you will ask an organizer to follow up. There is a notes section for you to keep track of these questions and other necessary info. You can also direct the voter to www.greenenergyprogram.com
Can I bring my kids or pets? Yes! We encourage you to bring your children so long as they keep you on track and help you finish your turf. As for pets, use your best judgement.
Can I leave literature in a mailbox? No, never leave literature in a mailbox. When leaving literature when no one’s home, place it in between the screen door or fold it around the door handle. Placing literature in a mailbox is a federal crime.