Startup Pattern is hands down a #1 pick on this list of the best business books you need to read this year. In the book, author and veteran solo radical entrepreneur, J.Solar, breaks down his practical philosophy (and actionable approach) to building a self-funded, profitable and enjoyable business that’s designed to deliver the lifestyle you want to live. In a world overflowing with business advice that are telling entrepreneurs to launch a “fast growing” startup, get investor funding and aim for billions in revenue or focus on the money—Company of One is a refreshing path for entrepreneurs to instead focus on building a purposeful, single-person business that’s designed to last.
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