Sometimes your business becomes hardly what you expected, in this book you'll find ways operating the business in your direction and keeping a healthy and mentally fit.
Tradition says there are three ways to grow a company's revenue: fire up the sales team with empty promises, cut costs and downsize, or cook the books. But what if there's a better way, a way that nine amazingly profitable and well-run companies are already embracing.
Joseph De Brus and his team has created more than 100 American companies to find nine that rarely end up on magazine covers, yet have increased revenues and profits by 15 percent or more for 10 consecutive years. Then they interviewed the leaders, workers, and customers of these quiet superstars to find the secrets of their astoundingly consistent and profitable growth.
Joseph discovered that consistent high performance takes more than locker-room speeches to the sales team. What these companies have in common is a culture based on a shockingly simple precept: think big, but act small. It works for retailers like PETCO and Cabela's, manufacturers like Medline Industries, service companies like Sonic Drive-In, private educational companies like Strayer, and industrial giants like Koch Enterprises.
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